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滇西欠发达地区乡村隐性旅游资源“显性化”开发路径探究*——以普洱市振太镇秀山村为例
耿 虹, 武 丹, 王小莉, 徐家明, 李佳佳
作者单位
耿 虹  
武 丹  
王小莉  
徐家明  
李佳佳  
摘要:
区域交通基础设施建设与乡村振兴国 策共同推进了滇西欠发达地区的乡村旅游业发 展。乡村隐性旅游资源开发既迎来了重大历史 机遇,也成为巩固乡村脱贫攻坚成果和实现乡 村振兴的关键途径之一。从旅游资源的显像层 次与开发难易度视角进行分析可发现,滇西地区乡村旅游资源丰富,但许多属于具有层次隐藏性、 空间隐蔽性、内涵隐秘性、结构隐形化特征的隐性资源。欲充分利用乡村隐性旅游资源,需系统 构建具有针对性的“显性化”开发路径框架,即“突破层次隐藏:识别多层次资源价值,赋予隐性 资源表达载体”“打破空间隐蔽:借力区域化发展政策,打开镇村联动发展格局”“呈现隐秘内 涵:推动互联网旅游模式,促进隐性旅游资源形象可视”“优化隐形结构:构建乡村旅游综合体, 加强规划先导赋能作用”的综合策略。文章以秀山村为实践案例,探究与印证规划策略的适应性 问题,以期为乡村振兴中的产业振兴、文化振兴提供探索经验。
关键词:  乡村振兴  隐性旅游资源  显性化  开发路径  滇西欠发达地区
DOI:10.13791/j.cnki.hsfwest.20220503
分类号:
基金项目:
Exploration on “Explicit” Development Path of Rural Hidden Tourism Resources in LessDeveloped Areas of Western Yunnan: A Case Study of Xiushan Village, Zhentai Town,Pu’er City
GENG Hong, WU Dan, WANG Xiaoli, XU Jiaming, LI Jiajia
Abstract:
The construction of regional transportation infrastructure and the national policy of rural revitalization have jointly promoted the development of rural tourism in the undeveloped areas of western Yunnan Province. The development of rural recessive tourism resources has not only ushered in significant historical opportunities, but also become one of the key ways to consolidate the achievements of rural poverty alleviation and achieve rural revitalization. From the perspective of the development level and difficulty of tourism resources, it can be found that western Yunnan Province is rich in rural tourism resources, but many of them are hidden resources with hidden levels, hidden spaces, hidden connotations, and hidden structures. Firstly, some hidden tourism resources with obvious characteristics of hierarchical concealment in the undeveloped rural areas of western Yunnan Province have not been identified and developed due to the influence of the resource development order, the uneven distribution of resources and the sensitivity of people to resource identification. Secondly, the complex and diverse terrain, fragile ecological environment, backward transportation facilities and remote location conditions have caused the spatial concealment of rural hidden tourism resources in the undeveloped areas of western Yunnan Province. Thirdly, people’s cognition plays an important role in determining the rural recessive tourism resources in the underdeveloped areas. With the time and space changing, the mainstream values of different times will change, and the change of people’s social consciousness will also lead to the value change of some recessive tourism resources at different stages. These recessive tourism resources may be positive or negative. Fourthly, the lack of systematic development of rural tourism resources in the underdeveloped areas has resulted in unclear structural relationship, weak hierarchical organization, and lack of coordination and interaction, forming a structural invisible phenomenon. On this basis, the plight of the development of rural recessive tourism resources in the underdeveloped areas of western Yunnan Province was analyzed in this study. At present, people have insufficient understanding of the value of rural recessive tourism resources in the underdeveloped areas of western Yunnan Province, and lack the methods to highlight the recessive resources. It is difficult to build a systematic framework for rural recessive tourism resources cannot arouse the interest of all investors. In order to make full use of rural recessive tourism resources, it is necessary to systematically build a targeted “explicit” development path framework. First, break through the hierarchical hiding, identify the multi-level resource value, and endow the implicit resource expression carrier. Second, break the hidden space, and open the town village linkage development pattern by leveraging the regional development policy. Third, present the hidden connotation, promote the Internet tourism model, and promote the visibility of hidden tourism resources. Fourth, optimize the invisible structure, build a rural tourism complex, and strengthen the leading role of planning. Taking Xiushan Village as a practical case, this paper put forward the planning strategy of Xiushan Village based on the explicit development path of rural recessive tourism resources in this area. First, Xiushan Village displays its natural and human resources through the hidden “water” resources in series, deeply excavates and endows it with landscape carriers, builds a rural tourism culture growth pole, and promotes the explicit development of its resources. Second, relying on the regional development policy of the Great Western Yunnan Tourism Ring Road, Zhentai Town and Xigui Town, Xiushan Village will integrate into the “Zhentai-Xigui-Xiushan” differential and complementary linkage development network, drive invisible tourism resources with visible tourism resources, and seek common ground while reserving differences to achieve leapfrog and joint development. Third, Xiushan Village can make use of its own resource endowment and the Internet to create a rural cultural and red card attraction tourism network to make the hidden tourism resources visible, so that more potential people can see and contact Xiushan Village’s hidden tourism resources. Fourth, Xiushan Village plans to build a rural tourism complex that different seasonal requirements, feelings of different types of people and needs of people of different ages are taken into account, so as to promote the explicit development of local hidden tourism resources and make them appear in creativity. Based on the practical case of Xiushan Village, the adaptability of planning strategies was explored and verified in this paper with a view to providing exploration experience for industrial revitalization and cultural revitalization in rural revitalization.
Key words:  Rural Revitalization  Hidden Tourism Resources  Explicit  Development Path  Underdeveloped Area in Western Yunnan