| 摘要: |
| 以媒介传播理论揭示网红现象、从管
理营销视角建言网红打卡点持续发展等方面已
形成一些研究成果，但对支撑打卡点网红化背
后空间特征的挖掘仍需展开。对感知觉理论解
读，梳理网络文本与感知觉关系基础上，建构
了空间感知分析模型；通过整理重庆市4个典型
网红打卡点的网络评价文本数据，从感知主题、
感知情绪2个方面对打卡点进行解读，进而通过
整体空间感知的总结，深入剖析数据背后呈现
出的空间特征，揭示出新媒介传播方式下，具象
征意义空间主题是网红打卡点IP的根本核心，
强特征性空间要素则构成了网红打卡点主题的
重要基础，并且该传播过程强化了目的性游览行
为，并弱化个体空间感知的规律。 |
| 关键词: 网红打卡点 文本分析 空间感知 媒
介理论 |
| DOI：10.13791/j.cnki.hsfwest.20220317 |
| 分类号: |
| 基金项目:国家自然科学基金资助项目（51878086） |
|
| Research on Spatial Perception of Internet-famous Spot in Chongqing Based on Web TextAnalysis |
|
WANG Zhongde,ZHANG Shaoli,YANG Ling
|
| Abstract: |
| New media constructs have redefined the concept of leisure and leisure activities.
In recent years, as the act of “clock in” has led to the “online sensation” phenomenon of some
urban spaces, the results have broken through the traditional scope of travel attractions, and
also confirmed the influence of online media communication on people’s choices of travel
destinations (from traditional attractions to internet-famous spots). Therefore, it is important
to focus on individual cases and analyze their spatial perceptions through the mining of
corresponding online data. Previous researches have shown that some research results have
been conducted to reveal the phenomenon of online sensation by media communication theory,
and suggest the sustainable development of the internet-famous spots from the perspective of
management and marketing. Meanwhile, new research tools have been formed by using big
data generated by online media communication. Moreover, progress has been made in mining
the value of a large amount of individual subjective information in the data. However, it is
still worth exploring what kind of correlation should be established between online data and
spatial perception, since there is a lack of research on data analysis to reveal the real spatial
characteristics behind the phenomenon of online sensation of some spots. It is also worthwhile
to summarize the spatial characteristics reflected by spatial perception.
Spatial perception is the direct experience and feeling of the environment in a certain
period of time. It is a process that can integrate perception and sensation. Through travel,
spatial perception enters new communication in the form of online texts. Since the process
of forming text has already completed the screening of a large amount of original spatial
information, the parsing of web text data is actually the process of sorting out the chain
between text and perceptual experience, and then digging out the spatial features that
trigger specific perceptions. Firstly, it should establish spatial perception elements as
the basic research unit based on the theory of association paths between perceptual and
semantic representations in spatial experience, then analyzes and perceives the themes and
emotions, and finally forms an analytical model of overall perceptual awareness. Secondly,
Python, a programming language, is used to capture information such as text, rating, user
ID and comment time of the four case web comments. On the basis of collating the web
evaluation text data of four typical netizens’ destinations in Chongqing, the perceptual
themes of the four internet-famous destinations were summarized by high-frequencywords, and their perceptual emotions were analyzed by semantic analysis. The result has shown that all the four hitting spots have their own
unique spatial themes. The obviousness of the theme of each hitting spot is positively correlated with positive emotion. People can have rich
experiences in each spot, but whether they can really “hit (clock in)” the spot successfully or not is crucial to the emotion. Also, the obvious
spatial characteristics of the mountainous area are the material basis of the theme of the internet-famous spots, which can bring visitors
rich spatial experiences. However, it is also easy to trigger polarized emotional reactions, like or dislike. On this basis, the overall spatial
perception is summarized by semantic network relationship analysis, and the following three conclusions are obtained.
First of all, the law of new media communication plays an important role in promoting the net popularity of the internet-famous spots. Although
the richness of activity types is still one of the important means to increase the stickiness of the internet-famous spots, whether or not the theme has
unique and symbolic meanings becomes an important core of the IP (Intellectual Property) of the internet-famous spots online under the influence
of new media communication. Secondly, the spatial construction under the topographical constraints of Chongqing’s complex mountainous terrain
is the internal cause of the uniqueness of the landscape, and this uniqueness has formed themes with strong symbolic for each case under the
communication of the new media, making the two urban traffic node spaces become attractions in a non-traditional sense. At the same time, the
themes of these cases in Chongqing are strongly related to the characteristics of material elements. These cases are also related to non-material
elements, but not so obviously. Thirdly, the new media has changed visiting behavior of visitors and influenced their spatial perception. The word
“clock in” is a high-frequency word common to all four cases. In the tour experience, visiting with the purpose of “clock in” can be interpreted as the
next information dissemination for creation to a certain extent. The fast-forwarding “clock in” behavior itself forms a fragmented spatial perception,
dissolves the temporality, and inspires people to participate in the “clock in” experience through the communication of new media of mutual
feedback. This kind of round-trip communication constantly strengthens the visibility of the hitting spots’ IP and continues to weaken the spatial
perception of individual experience. |
| Key words: Internet-Famous Spot Text Analysis Spatial Perception Media Communication Theory |
