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基于模糊综合评价法的乡村旅游规划游客满意度研究 ——以陕西户县东韩村为例
赵宇雯1, 杨育军2
1.长安大学建筑学院,本科生;2.长安大学建筑学院,讲师,37143246@ qq.com
摘要:
在城乡统筹发展背景下,乡村旅游 规划与新农村建设密不可分。本文首先对 乡村旅游规划的国内外发展历程及趋势进 行概述,然后对东韩村特色发展历程进行 总结,选取游客为调查对象,使用李特克多 级量表问卷收集数据,运用模糊综合评价 法,对东韩村特色产业的“画乡风情游”组分 构建模糊综合评价模型,进行满意度评价 并结合同类乡村案例比对研究,提出可借鉴 点、三项重点问题及建议,为乡村旅游规划 的评价提供方法借鉴。
关键词:  模糊综合评价  新农村建设  乡村 旅游规划  城乡统筹规划
DOI:10.13791/j.cnki.hsfwest.20150414
分类号:
基金项目:
Research on the Satisfaction Degree of Rural Tourism Planning Based on Fuzzy Comprehensive Evaluation—A Case Study in Donghan Village, Hu County, Shaanxi
ZHAO Yuwen,YANG Yujun
Abstract:
Rural tourism planning is an important part of urban and rural integrated planning. It also has a tight connection with new countryside construction. This paper firstly summarizes the development and trends of rural tourism planning. Then it reviews the characteristic development of Donghan village. The paper gets satisfaction scores of the “painting village” tourism using the method of fuzzy comprehension evaluation. The statistics are obtained from Likert scale questionnaires filling by 150 tourists. Meanwhile, the paper constructs a logic level system of the evaluation of rural tourism satisfaction evaluation. Then, after case studies of several successful tourism villages, the paper points out three most important problems of tourism project as well as several suggestions of Donghan village. This paper will provide references for rural tourism planning evaluation.
Key words:  Fuzzy Comprehensive Evaluation  New Countryside Construction  Rural Tourism Planning  Urban-rural Incorporated Planning