Taking Xingcun Town as an example, this paper analyzed the construction of mountainous cities and towns, and set up the corresponding mode in consideration of cultural gene and vein. Based on its typical development elements and functions, this paper defined regional brands and orientation of Xingcun Town. Under the guidance of township orientation, this paper paid attention to the analysis of its economy development, spatial characteristic and structure, and guided to the construction mode of “Tea-Culture-Tourism” coordination.