Under the background of new urbanization and the bottom-up approach of community governance, community culture can be constructed effectively, started with cultivation of community identity, which can also contribute to the formation of basic urban culture unit in some specific areas. According to the synthesis of the studies from different subjects at home and abroad, “participation” and “interaction” are the primary accesses to the cultivation of community identity. This article mainly uses methods of literature review, comparative study and in-depth interview to search for the strategies of community identity cultivation basing on two typical communities in Amoy which can be classified into local community and migrant community. The authors propose that local community should give priority to the demand and supply of public infrastructure and public space as well as the construction of the interactive platform for all kinds of community cultural activities, while migrant community should give priority to the transformation of management mode and the realization of equal public services due to the heterogenicity and the mobility. Also, migrant community could construct interactive platform between community and enterprise to enable the latter play a role in activities organization and services provision so that a sound community cultural atmosphere could be created.