| 摘要: |
| 本文介绍长沙丰盈西里的城市更新经验，总结其在完成物质空间环境改造之后，通过选择性地导入商铺激活商业空间，并借助网络热度积聚来构建“网红空间”的历程。研究访谈和调研了业态特征和各类人群主张，并利用网络大数据解析虚拟空间中相关消费观念、集体审美和空间想象的生成。研究发现，丰盈西里:（1）利用了虚拟空间中的信息传播弥补了旧城街巷的可见度缺陷；（2）找到了迎合当下消费者需求和审美的业态定位和空间特质；（3）在经营者、社区、消费者主动或被动信息扩散和共享中，通过数字蜂鸣效应成功地培养和营造了消费场景；（4）利用打卡式消费行为聚集了消费人气并激活了商业空间。在数字赋能的城市更新实践中，丰盈西里的空间实践、空间表征和表征性空间的关系是密切而复杂的，三者在虚拟和实体空间之间互动，网红空间通过对消费空间的集体审美和空间想象完成了新的消费空间生产，实现旧城商业活力的复兴。 |
| 关键词: 城市更新 数字赋能 空间生产 实体空间 虚拟空间 网红空间 |
| DOI： |
| 分类号:K901.2 |
| 基金项目:国家自然科学基金项目（面上项目）；湖南省自然资源厅科技项目；湖南省自然科学基金项目 |
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| The Impacts of Digital Empowerment on Commercial Investments and Production of Space in Urban Regeneration ——the Case of FengYing West Alley in Changsha |
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ZHOU Kai,ZENG Wenjing,ZHANG Haitao
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| Abstract: |
| The rise of social media has significantly transformed the content, models, and landscapes of urban commercial activities in China. The digital era's new consumption society exhibits unprecedented characteristics arising from interactions between physical and virtual spaces. This transformation of the physical environment is exemplified by the recent widespread phenomenon of "internet celebrity spaces (网红空间)"– sites that gain online popularity and become drivers of urban regeneration. One such example is Fengying West Alley, a historic district in central Changsha. Once characterized by dilapidated buildings, outdated facilities, and traditional businesses like storage, mahjong parlors, and food processing, Fengying West Alley has undergone a series of renovations and transformations. Today, it thrives as a hub for boutique shops, attracting tourists, garnering significant online attention, and establishing itself as a prime case study for analyzing the digital empowerment of urban regeneration and its role in revitalizing commercial activity. This paper explores the regeneration experience of Fengying West Alley by examining how the project created, activated, and utilized the renovated physical spaces for business development. This process led to the formation of a new "internet celebrity space" through the strategic attraction of relevant investments – cafes, bakeries, and boutique shops that leverage social media for customer reputation and self-promotion.
The theoretical framework of the Three-dimensionality of Space and Code/space Dialectic by Henri Lefebvre offers a valuable conceptual base for interpreting urban spatial changes in the information age. The case of internet celebrity spaces driven by digital transformation exemplifies the implementation of these concepts. Thus, this study analyzes the case through the three dimensions of space production, i.e. spatial practice, representations of space, and spaces of representation. It reveals the mechanism by which the code/space dialectic between virtual and physical spaces transforms urban spaces and consumer behaviors. The analysis sheds light on the local experience of creating a trendy "old street for young people (青春老街)" based on new consumption concepts. Furthermore, the study aims to leverage this case for a theoretical discussion on the multi-subject, multi-factor, and multi-dimensional nature of contemporary urban regeneration projects facilitated by digital technologies in China. It seeks to provide theoretical explanations for the impact of information technology on the revitalization of commercial vitality and the reconstruction of spatial environments at inner-city districts. Semi-structured interviews and sematic analysis of web text constitute the primary research methods. Field investigations and interviews with representative store managers in Fengying West Alley were conducted to understand their decision-making processes regarding store location, design concepts, marketing strategies, and development plans. Additionally, interviews were carried out with community officials, consumers, and residents to gather insights on urban regeneration, the introduction of new commercial forms, spatial characteristics, image promotion, and the interplay between online and offline consumption behaviors. To delve deeper into the dynamics of online information interaction, web text data from the popular social-media platform “xiaohongshu (小红书)” was collected and analyzed using a Python program with "Fengying West Alley" as the keyword.
The findings from interviews and surveys shed light on the unique characteristics of Fengying West Alley's commercial space and consumer behavior. Semantic analysis of web text data was employed to elucidate the formation of related consumption concepts, collective aesthetics, and spatial imagination within the online sphere. The key results are as follows: 1. Fengying West Alley utilized online information dissemination to overcome the visibility limitations of the old alleyways. 2. It successfully established itself as an internet celebrity commercial district, catering to the needs and preferences of the new generation in the social media age. 3. Active and passive engagement in information exchange among business owners, the local community, and consumers fostered a digital buzz effect, cultivating and shaping consumption scenes widely recognized by new consumers. 4. The emergence of "must-do（打卡)" experiences and "photogenic spots (网红打卡地)" within the consumption landscape played a vital role in attracting popularity and invigorating the commercial space within the urban regeneration project.
In the context of urban regeneration, the relationships between "spatial practices," "representations of spaces," and "spaces of representation" within Fengying West Alley are intricately interwoven. These elements interact symbiotically within both the virtual and physical realms. The Three-dimensionality of Space and Code/space Dialectic have significantly influenced the innovative production of consumption spaces in urban regeneration. This influence, fueled by collective aesthetics and spatial imagination, has led to the revitalization of once-deprived inner-city districts. Internet celebrity spaces, as a novel concept, are yet to gain universal recognition; however, their growing influence cannot be disregarded in urban renewal efforts. The integration of digital-empowerment commercial formats significantly enhances the realization of economic value, social interaction, and cultural significance within urban renewal projects. The case study of Fengying West Alley also unveils potential issues associated with internet celebrity spaces. It is precisely due to this concept's dual (good/evil) nature that continuous theoretical exploration is necessary. By incorporating the multi-agent, multi-element, and multi-dimensional characteristics of internet celebrity spaces into a cohesive framework, we can achieve a comprehensive understanding of this phenomenon. |
| Key words: Urban Regeneration Digital Empowerment Production of Space Physical Space Virtual Space Internet Celebrity Space |
