| 摘要: |
| 大型综合商场的声环境非常重要。
本文在对一个典型商场调查与测量的基础
上，首先分析了集中式、区域式和自主式几
类商业营销声源对商场内声环境的影响情
况，结果表明集中式声源的影响面积最大，
而区域式声源影响距离最远。在研究营销声
对背景声的掩蔽作用时发现，集中式声源在
0 ~ 8m范围内对背景音乐声有掩蔽作用，而
区域式声源在0 ~12 m范围内对背景音乐声
有掩蔽作用。在这些声源对顾客的声舒适度
的影响方面，距离集中式声源6 ~10m的范围
内使用者的声舒适度最高，而对于区域式声
源，使用者声舒适度较高的位置在0 ~ 4m的
范围内。以上研究对如何有效布置声源以达
到较好的营销作用提供了参考依据。 |
| 关键词: 大型综合商场 营销类声源 掩蔽
作用 声舒适度 |
| DOI：10.13791/j.cnki.hsfwest.20150602 |
| 分类号: |
| 基金项目:国家自然科学基金（51308145；51208135）；
中央高校基本科研业务基金（HIT.NSRIF.
2014076） |
|
| Study on Effects of Marketing Sound Source in Large-Scale Shopping Malls |
|
MENG Qi,ZHANG Shilun
|
| Abstract: |
| Sound environment in shopping malls is very important. Based on questionnaire
survey and field measurements for a typical shopping mall, some typical marketing sound
sources are given in this paper, such as centralized types, regional types and shop types.
On the sound field, the influence area of centralized type sound source is greatest, and the
influence distance of regional type is farthest. On the masking effect, the PA system can
be masked by the centralized type sound source at 0-8m, while it can be masked by the
regional type sound source at 0-12m. On the evaluation of acoustic comfort, users have
better acoustic comfort at 6-10m distance from centralized type sound source, while users
have better acoustic comfort at 0-4m distance from the regional type sound source. From
this study, the marketing sound sources can be better arranged for users’ acoustic comfort. |
| Key words: Large-Scale Shopping Mall Marketing Sound Source Masking Effect Acoustic
Comfort |
