| 摘要: |
| 近年来，随着 我国社会经济的不断发展，品牌专卖店的营销优势被越来越多的企业发现，如何制定一个好的专卖店设计流程以适应品牌发展的市场需要是目前设计行业所面临的重要课题之一。本文研究了国内外设计行业的相关方法与特点，以专卖店设计使用后评价（POE）为中心，总结出一套以设计定位→设计规划及实施→使用后评价为主轴的品牌专卖店设计流程。 |
| 关键词: POE，品牌专卖店，设计定位，设计流程 |
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| Research on Brand Costume Franchised Store Design Cycle |
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GE Xinchi,ZHOU Shu
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| Abstract: |
| Recently, with economic and social devel-opment of China, more and more enterprises fond the advantage of franchised stores in marketing. So how to get good designs for the stores, which can adopt the development of the brand in the market, has be-come an important task for design industry. Based on the POE(Post Occupancy Evaluation)of fran-chised store and corresponding methods and features of design industry at home and abroad, this paper summarizes a series of Brand Costume Franchised Store design cycle which involves the following steps: design orientation→design plan and appliance→POE |
| Key words: POE(Post Occupancy Evaluation) Brand Costume Franchised Store Design Orientation De-sign Cycle |
