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浙江民宿的乡村性解析与营建策略Analysis and Construction Strategy on Rurality of Zhejiang Homestay
傅嘉言, 贺勇, 孙姣姣
浙江大学
摘要:
被视为活化乡村途径之一的民宿产业,在建设过程中,却呈现出符号化、同质化、资本化、规模化与过度精品化的现象。通过梳理浙江民宿的现状特征,主要以16个莫干山民宿为调研样本,剖析该现象发生的原因。进而,提出民宿乡村性的营建概念,并且对乡村性的内涵进行系统解析。从而,结合浙江、台湾优秀项目实践案例,归纳民宿回归乡村性的关键要素,从社会、产业、建筑等等各个层面,提出乡村性民宿的营建策略。
关键词:  乡村民宿,乡村性,营建,产业,生活
DOI:
分类号:TU247.4
基金项目:浙江省自然科学基金资助项目(编号:LY17E080015)
Analysis and Construction Strategy on Rurality of Zhejiang Homestay
Fu Jiayan, He Yong, Sun Jiaojiao
Zhejiang University
Abstract:
The homestay industry is regarded as part of the rural revitalization blueprint, but in its construction process, trends such as symbolization, homogenization, capitalization, large-scale and excessive high quality become its disadvantages. Mainly based on 16 homestay samples in Mogan Mountain, the authors summarize features of homestay and analyze the reason of previous disadvantages in Zhejiang province. Furthermore, the concept of rural residential construction is raised and its rurality is systematically analyzed. Then through introducing fine homestay examples in Zhejiang and Taiwan, the authors propose a new construction strategy integrated with social, industry and architectural features of rurality.
Key words:  Rural Homestay  Rurality  Construction  Industry  Life